What to wear for a personal brand photoshoot

Disclaimer: Some of the links in this article are affiliate links and while I may receive a commission or referral discount should you choose to purchase something, I would never include a link to anything I have not personally found to be an asset to my business or life. 

The following blog post was written by personal stylist, Anne H Styles, and is the third and final post in an ongoing series – Since she helped me to create a new look that matched my brand and personality, I knew she would have some amazing tips to help you choose what to wear for your personal brand photo shoot. 

Appearances count in today’s world, and as the speed of the business world accelerates, the importance of making a positive first impression does too. What we project onto the world with our choice of outfit, personal grooming, facial expressions and body language is very powerful. When meeting someone for the first time, that vital first impression take seconds to make. Our clothes speak volumes about us, before we have even opened our mouths. They tell the world how we feel, who we are, what we believe and what we are trying to achieve. Appearances are an essential way in which we connect or disconnect with each other. That critical first impression may be the only chance we have of “telling” someone who we are.

Unfortunately, many talented people may be overlooked or harshly judged simply because they make a less favorable first impression.Pay attention to your appearance and think about how you want the world to portray you and your brand! Image matters.

Having unique branded professional photos is a crucial part to creating your personal brand identity. It’s the first thing that people look at when they come across one of your social profiles and within a matter of seconds, people will make a judgement on who you are as a person.Deciding what you are going to wear for a personal brand photoshoot can be a little overwhelming.

Here's a few tips:

● Make sure to dress according to your body shape, skin tone and age.


● Solid colors and simple patterns work best.Try to avoid really strong patterns,

especially if you are wanting a more alternative or colorful backdrop for your

photoshoot. Which color(s) best represents you & your brand?


● Wear something classic. Fashion trends will come and go and you want your

photos to last you for a while so that you can use them again and again. Don’t


show too much skin.Your personal branding photos are going to be used for your

business and self-promotion, so choose more conservative clothing rather than

revealing pieces.


● Make sure that your hair and nails are well groomed.Small details in your overall

appearance makes a huge difference.


● Make-up.The goal should be not to disguise features but rather enhance them in

a natural, understated way. If you are not sure how to do your own makeup,

Sephora, Ulta or Macy’s will do your make-up for free but you need to buy a

certain amount of products from them.


● Don’t forget about the details! Accessories can really elevate an outfit to the next

level, making you look even more stylish and polished than your regular

day-to-day look. Accessorizing your outfits with things like handbags, jewelry,

watches, jackets, scarves, headbands and heels can create a very stylized look.


● Color, texture, and layers are important.


● Most importantly believe in yourself and be true to who you are!

Anne H Styles will be relaunching soon and you can check out her website at www.annehstyles.com 


If you missed the first two blog posts in this series you can check them out here: 




If you haven’t scheduled a personal brand photo shoot for your brand yet, use the pink button below to schedule a free call with us 🙂 We would love to help you plan a session that represents your brand! 

Like this article?

Share on facebook
Share on Facebook
Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on pinterest
Share on Pinterest

Leave a comment